01
Mission
To provide research, analysis, planning and execution services in marketing and communication with the highest standards of quality and reliability, through tailor-made solutions.
22 years · 270 cities · 3 countries
Data that decides.
Ideas that sell.
Market research, strategic planning, advertising and in-house technology. One agency to understand your consumer and turn that knowledge into commercial growth across Latin America.
- operating in LATAM
- 22 years
- interviews per year
- 300K+
- cities covered
- 270
- brands served
- 80+
01 — About us
Strong brands don’t sell products: they build bonds.
RP&A Latinoamérica researches in depth, plans with intelligence and communicates with creativity, raising the perceived value of brands and turning every touchpoint into a loyalty opportunity.
02
Vision
To be the number one agency for integrated marketing, research and communication solutions in Latin America, recognized for innovation, ethics and the ability to drive commercial growth.
03
How we work
A single team covers the full cycle: we research the market, plan the strategy, produce the communication and build the technology that supports it.
Values
- Commitment
- We engage deeply with our clients’ objectives.
- Excellence
- We aim to exceed expectations on every project.
- Transparency
- Open and honest communication, always.
- Passion
- We love what we do and it shows in the results.
- Innovation
- Leading-edge methodologies and technology.
02 — Capabilities
Four engines,
one single strategy
From insight to code: each capability connects to the next so nothing is lost between the data and the execution.
01Research
RESEARCH
Market research you can actually act on
RP&A designs studies that go beyond surface-level data: every project is strategic, customized and traceable, backed by more than 300,000 annual interviews and coverage across 270 cities in Latin America.
Studies
- Usage and attitudes (U&A)
- Satisfaction and loyalty
- Voting intention and public opinion
- Candidate image
- Mystery shopper and audits
- Advertising pre-tests and post-tests
- Feasibility and new business
- Industrial and sector studies
Methodologies
- In-person quantitative
- CATI and CAWI
- In-person or virtual focus groups
- Ethnography and in-depth interviews
- Consumer panels
- Big Data and analytical integration
Continuous monitoring
- Campaign tracking
- Price and trend tracking
- Brand monitoring
- Fashion and lifestyle
- Audience profiles
- Time and motion studies
02Planning
PLANNING
The bridge between insight and commercial decisions
RP&A translates findings into solid strategies: every plan starts from an analysis of the environment, the competition, market trends, consumption habits and the client’s internal capabilities.
Strategy
- Integrated marketing plans
- Branding and positioning
- Multichannel advertising
- Territorial coverage
- Competitive benchmarking
Communication
- Public relations
- Crisis communication
- Corporate identity manuals
- Brand tone and narrative
Training
- Marketing and sales courses
- Customer service
- Executive workshops
- Strategy sessions
03Advertising
ADVERTISING
Creativity with evidence behind it
RP&A combines upfront research with executional creativity: every piece communicates the right message, to the right audience, through the right channel.
Concept and brand
- Creative concept and storytelling
- Naming, logo and slogan
- Graphic identity manuals
- Editorial design and packaging
Campaigns
- BTL and ATL
- Social ads, display and SEM
- Landing pages and interactive campaigns
- Websites
Production
- Print, brochures and catalogs
- POP material and displays
- Promotional material
- Promotional video
04Technology
SOFTWARE
In-house development and digital innovation
RP&A builds the technology that sustains the operation: custom platforms, reliable infrastructure, and data and artificial intelligence capabilities aligned to the business.
Development
- Custom ERP, CRM, BI, SCM and HRM
- Web and e-commerce platforms
- iOS, Android and hybrid apps
- APIs and integrations
- Process automation
Consulting
- Digital transformation and IT governance
- Platform architecture
- Technology assessment
- Technology audit
Infrastructure
- Cloud, hosting and backup
- Cybersecurity and continuity
- Maintenance and helpdesk
- Software licensing
Emerging technology
- Big Data and predictive models
- Advanced AI segmentation
- IoT for data collection
- UX/UI design
- Specialized training
03 — History and infrastructure
Two decades measuring Mexico
RP&A has been a driving force in Mexico’s marketing development for more than two decades, integrating new methodologies, technology tools and human talent at every stage.
- 01Nationwide network of interviewers, moderators, analysts and supervisors.
- 02Mobile units and radio communication in the field.
- 03Offices in Mexico City, California (United States) and Bogotá (Colombia).
- 04Proprietary systems for information management and analysis.
- 05Capacity to run simultaneous studies across Latin America.
Fieldwork
FIELD- Custom mobile apps
- GPS geolocation of coverage
- Real-time web reporting
Analysis labs
LAB- One-way mirror rooms
- CATI centers
- Interactive digital maps
Data and intelligence
DATA- Big Data
- Predictive models
- AI segmentation
LATAM coverage
REACH- Mexico
- Colombia
- United States
Coverage
One team, three countries, one region
- Ciudad de MéxicoMexico · HQ
- CaliforniaUnited States
- BogotáColombia
04 — Industries
Ten industries,
the same rigor
Simultaneous studies across Latin America, run by teams that already know the ground.
- 01Consumer packaged goods and food
- 02Retail and supermarkets
- 03Fashion and footwear
- 04Transport and logistics
- 05Construction and infrastructure
- 06Government and public sector
- 07Healthcare and pharmaceuticals
- 08Technology and telecommunications
- 09Energy, oil and gas
- 10Education and financial services
05 — Clients
More than 80 leading companies have trusted their brand to RP&A
International corporations
- Exxon Mobil
- Coca-Cola
- Motorola
- Converse
- PF Chang’s
- Oscar de la Renta
Public sector
- CFE
- PEMEX
- ISSSTE
- Gobierno del Estado de México
- Secretaría de Salud
Retail and consumer
- Oxxo
- Liverpool
- Domino’s
- Nutrisa
- Alsea
- Orange Cup
06 — Frequently asked questions
What clients ask us most
What types of market research does RP&A conduct?
RP&A Latinoamérica conducts usage and attitude studies, satisfaction and loyalty research, voting intention and public opinion polls, candidate image studies, mystery shopper programs, advertising pre-tests and post-tests, new business feasibility studies and industrial sector research. Each study is designed around the client’s business objective rather than a pre-existing template.
Which countries and cities does RP&A cover?
RP&A Latinoamérica operates from offices in Mexico City, California (United States) and Bogotá (Colombia), with fieldwork coverage across 270 cities and the capacity to run simultaneous studies throughout Latin America through its nationwide network of interviewers, moderators, analysts and supervisors.
What is a virtual focus group and when is it better than an in-person one?
A virtual focus group is an online moderated session with six to ten participants, recorded and analyzed exactly like an in-person one. RP&A recommends the virtual format when the study needs participants from several cities or countries, or when timelines are tight; in-person sessions in a one-way mirror room remain preferable when physical product, packaging or point-of-sale material must be tested.
How long does a market research project with RP&A take?
Timing depends on geographic scope and methodology. At RP&A Latinoamérica, a quantitative telephone study (CATI) in a single city is typically delivered in two to three weeks, while a multi-city in-person study with a large sample takes four to eight weeks, including sample design, fieldwork, processing and presentation of results.
How does RP&A guarantee the quality and accuracy of fieldwork?
RP&A verifies every fieldwork operation with GPS geolocation of interviews, on-site supervision through mobile units and radio communication, and real-time web reporting that lets the client watch progress as it happens. The process runs on mobile apps developed in-house by the agency’s own technology team.
Does RP&A only do research, or also execute the campaign?
RP&A Latinoamérica covers the full cycle with a single team: it researches the market, plans the marketing strategy, produces the advertising communication and develops the technology that supports it. This avoids the loss of information that happens when research, strategy and execution sit with three different vendors.
Which industries does RP&A serve?
RP&A Latinoamérica works across consumer packaged goods and food, retail and supermarkets, fashion and footwear, transport and logistics, construction and infrastructure, government and public sector, healthcare and pharmaceuticals, technology and telecommunications, energy, oil and gas, as well as education and financial services.
Does RP&A build custom software?
Yes. The technology division of RP&A Latinoamérica develops custom ERP, CRM, BI, SCM and HRM systems, web and e-commerce platforms, iOS and Android applications, APIs and integrations, and also provides consulting in digital transformation, cloud infrastructure, cybersecurity, and Big Data and artificial intelligence projects.
07 — Contact
Let’s build the future of your brand
- Address
- Col. Del Valle, Benito Juárez, Mexico CityZIP 03100 · Mexico
- Phone
- +52 55 5216 0726Monday to Friday, 9:00 – 19:00 CST
- contacto@rpa.com.mxinformes@rpa.com.mx
- Direct contact
- Rodolfo Rubio M. — General Directorrodolfo@rpa.com.mx